SEO 101 | wmrfm

SEO 101 Ep 516: Surveying AI SEO Acronyms and Why Google’s Review Changes Worry Local Businesses

In this episode of SEO 101, Ross Dunn and Scott Van Achte discuss Adobe’s intent to acquire SEMRush, the shifting landscape of AI-related SEO terminology, and Google’s new features in Gemini and

27th Nov 2025

36m

SEO 101 Ep 515: Surviving the SEO Evolution with Steve Wiideman

In this episode of SEO 101, Ross Dunn and Scott Van Achte are joined by Steve Wiidemann to explore evolving SEO fundamentals amid AI hype, the role of content creation and strategy for small

12th Nov 2025

52m

The Power of Multimedia for SEO and Surviving Google’s Search Feature Changes

In this episode of SEO 101, Ross Dunn and Scott Van Achte explore the impact of AI Overviews on organic and paid search click-through rates, Google's controversial ad changes, removal of lesser-used

5th Nov 2025

27m

SEO 101 Ep 513: Maintaining Search Rankings After a Redesign

In this episode of SEO 101, Ross Dunn and Scott Van Achte share a comprehensive guide to maintaining SEO rankings during a site redesign, including backup strategies, content audits, URL management,

30th Oct 2025

54m

SEO 101 Ep 512 - Adapting SEO Strategies for AI Overviews, Bing Places Issues, and Google Local Changes

In this episode of SEO 101, Ross Dunn and Scott Van Achte cover the WPBakery vulnerability, Google’s changes to ranking report tools, optimization tips for AI and generative search, LLM visibility

15th Oct 2025

42m

SEO 101 Ep 511: Instant Checkout in ChatGPT and the End of Traditional SEO Rankings

In this episode of SEO 101, Ross Dunn and Scott Van Achte dive into ChatGPT’s instant checkout, answer engine optimization trends, ranking report disruptions, ChatGPT’s growing referral traffic for

1st Oct 2025

45m

SEO 101 Ep 510 - Core Web Vitals Winners, Google’s Schema Shake-Up, and Apple’s Big AI Search Plans

In this episode of SEO 101, Scott Van Achte covers improvements to core web vitals across major CMS platforms, Google removing support for certain structured data types, Apple’s plans for an

10th Sep 2025

16m

SEO 101 Ep 509 - Google’s Latest Spam Update, Crawl Issues, and AI Overview Survey Insights

In this episode of SEO 101, Scott Van Achte covers the August 2025 Google spam update, Ahrefs’ new traffic tracker comparing LLMs and search engines, Googlebot crawling issues, practical Search

25th Aug 2025

28m

SEO 101 Ep 508 - AI Overviews, Preferred Sources, and the Future of Organic Search Conversions

In this episode of SEO 101, Ross Dunn and Scott Van Achte cover Perplexity’s bold bid for Chrome, Google’s new Preferred Sources feature, the impact of AI on SEO conversions,

13th Aug 2025

27m

SEO 101 Ep 507 - Generative Engine Optimization, Google AI Search Trends, and Query Fan-Out

In this episode of SEO 101, Ross Dunn and Scott Van Achte cover critical WordPress plugin vulnerabilities, ChatGPT conversations appearing in Google Search, the rise of generative engine

31st Jul 2025

35m

SEO 101 Ep 506: AI Overviews Eroding Web Traffic, Google's Update Volatility, and CSS for SEO

In this episode of SEO 101, Ross Dunn and Scott Van Achte break down the June 2025 Google core update, discuss AI Overviews eroding web clicks, share updates on Core Web Vitals data in Search

24th Jul 2025

34m

SEO 101 Ep 505 - Local SEO Shifts, Core Update Effects, and What AI Means for Site Rankings

In this episode of SEO 101, Ross Dunn and Scott Van Achte discuss the June 2025 Google core update, its impact on local SEO, new Google Search Console features, possible Core Web Vitals bugs, issues

17th Jul 2025

33m

SEO 101 Episode 504 - Google Search Console Indexing Tips and Service Area Guidelines Update

In this episode of SEO 101, we explore practical uses for the Google Search Console URL Inspection Tool, including indexing checks and troubleshooting page rendering. We also discuss Google's new

26th Jun 2025

21m

SEO 101 Episode 503 - Yoast LLMs.txt Support, Google Markup Removals, and Search Console Updates

In this episode of SEO 101, we explore the latest SEO developments, including Yoast plugin support for LLMs.txt, Google's removal of seven structured data markups, and the integration of AI Mode

18th Jun 2025

34m

SEO 101 Episode 502 - Exploring SEO Evolution and Future Trends: An Interview with SEO Expert Jim Hedger

In this episode of The SEO 101 Podcast, hosts Ross Dunn and Scott Van Achte interview SEO expert, friend, host of Webcology on WMR.FM, owner of Digital Always Media and StepForth’s first

5th Jun 2025

43m

SEO 101 Episode 500 - Celebrating 500 Episodes - Reflecting on Our Journey, Key SEO Moments, and Personal Insights

Join us for the 500th episode of SEO 101, a special celebration of our journey together! In this milestone episode, we reflect on key moments, including significant Google updates,

2nd Jun 2025

1h 10m

SEO 101 Episode 501 - Google’s Recently Viewed Labels, Launch of AI Mode, and Insights on Crawl Budget Management

In this episode of SEO 101, hosts Ross Dunn and Scott Van Achte explore key updates in the SEO landscape, including Google's testing of recently viewed labels in search results and the

30th May 2025

31m

SEO 101 Episode 500 - Celebrating 500 Episodes - Reflecting on Our Journey, Key SEO Moments, and Personal Insights

Join us for the 500th episode of SEO 101, a special celebration of our journey together! In this milestone episode, we reflect on key moments, including significant Google updates,

23rd May 2025

1h 10m

SEO 101 Episode 499 - Google TLD Redirects, AI Updates, and Boosting Engagement Strategies

In this solo episode of SEO 101, Scott Van Achte explores Google's recent core update that impacts organic ranking overlaps and highlights the importance of high-quality content. He reviews the

16th Apr 2025

22m

SEO 101 Episode 498 - Ranking Volatility, Reddit’s AI Advantage, Introducing LLM.txt

In this episode, we explore signs of a potential Google core update affecting rankings, Reddit's sneaky ranking successes using AI, and Google's new AI-generated summaries in Knowledge Panels. We

9th Apr 2025

21m

SEO 101 Episode 497 - Adapting SEO for 2025 and Optimizing for AI Overviews

In this solo episode, Ross Dunn explores the key insights from Google's March 2025 Core Update, including the effects of AI on search strategies. He discusses how to adapt to the latest changes and

2nd Apr 2025

19m

SEO 101 Episode 496 - March 2025 Core Update, a Little Known Mistake to Avoid, and AI Errors

In this episode of SEO 101, hosts Ross Dunn and Scott Van Achte discuss Google's March 2025 core update and its focus on quality content. They explain a mistake that can cause search engine

24th Mar 2025

29m

SEO 101 Episode 496 - March 2025 Core Update, a Little Known Mistake to Avoid, and AI Errors

In this episode of SEO 101, hosts Ross Dunn and Scott Van Achte discuss Google's March 2025 core update and its focus on quality content. They explain a mistake that can cause search engine

18th Mar 2025

29m

SEO 101 Episode 495 - Google Search Decline: AI Preferences, User Trust, and Ranking Volatility

In this episode of SEO 101, hosts Ross Dunn and Scott Van Achte explore the recent VOX Media survey revealing declining trust in Google Search, with a shift toward AI tools. They discuss Google's

17th Mar 2025

31m

SEO 101 Episode 494 - Google Search Changes: 'All Results' Rename, Local Listing Drops, Audio SEO Insights, and Review Count Bug Fixes

In this episode of SEO 101, hosts Ross Dunn and Scott Van Achte explore the recent Google search updates, including the renaming of the “All Results” feature, the removal of pagination numbers, and

3rd Mar 2025

31m

SEO 101 Episode 493 - AI Overviews Impacting Click-Through Rates, Recipe Blog User Experience Guidelines, and Local Reviews Bug Fixes

In this episode of SEO 101, hosts Ross Dunn and Scott Van Achte explore the significant decline in click-through rates due to Google's AI Overviews. They discuss new guidelines for recipe blogs to

18th Feb 2025

37m

SEO 101 Episode 492: Google Breadcrumb Removal, JavaScript Tool Disruptions, AI News and Enforcement Updates

In this episode of the SEO 101 Podcast, hosts Ross Dunn and Scott Van Achte discuss Google’s removal of mobile breadcrumbs, disruptions to SEO tools from JavaScript requirements, DeepSeek updates,

3rd Feb 2025

29m

Google Breadcrumb Removal, JavaScript Tool Disruptions, AI News and Enforcement Updates

In this episode of the SEO 101 Podcast, hosts Ross Dunn and Scott Van Achte discuss Google’s removal of mobile breadcrumbs, disruptions to SEO tools from JavaScript requirements, DeepSeek updates,

3rd Feb 2025

29m

SEO 101 Episode 491 - Spam Impact, Continuous Scroll Return, and Blogging Benefits

In this solo episode of SEO 101, Scott analyzes the December 2024 Google Spam Update and its effects on site rankings. He discusses the reintroduction of continuous scroll for Image and Video results

27th Jan 2025

26m

SEO 101 Episode 490 - 2025 Predictions, Google December Core Update, and ChatGPT Search for Free Users: Features and Insights

In this episode of SEO 101, Ross and Scott share their predictions for 2025, and Bing's removal of the cache link and Google's December 2024 core update; analyzing their potential impacts on

20th Jan 2025

32m

SEO 101 Episode 489 - Exploring ChatGPT Search, Google’s Gemini 2, and Project Mariner

In this episode of SEO 101, we explore key insights from ChatGPT's search results, discuss ongoing volatility following Google's core update, and examine recent indexing issues. We also cover

6th Jan 2025

29m

SEO 101 Episode 488 - Google's November Update, Search Console Recommendations, Rebranding Tips, and SEO Strategies

In this episode of SEO 101, we discuss the ongoing November Core Update and its ranking volatility, the recently launched Google Search Console Recommendations that suggest SEO actions, and John

30th Dec 2024

33m

SEO 101 Episode 487 - Google Analytics Glitches, Ranking Signals Explained, and New Reputation Abuse Policies

In this episode of SEO 101, we discuss recent Google Analytics data issues, the importance of both page-level and site-wide ranking signals, and the updated policies against site reputation abuse.

25th Nov 2024

29m

SEO 101 Episode 486 - A Big SearchGPT Ranking Tip, Maximizing Crawl Budget and Outdated SEO Practices

In this episode of SEO 101, we discuss the November 2024 Core Update's impact on search results, updated crawl budget guidelines for mobile and desktop sites, and six outdated SEO practices to

18th Nov 2024

32m

SEO 101 Episode 485 - Helpful Content Update Bad News, Search Console Bug Panic, and ChatGPT Search Launch

In this episode of SEO 101, we explore Google’s upcoming search ranking update and the frustrations voiced by content creators affected by the Helpful Content Update. We discuss a recent Google

11th Nov 2024

21m

SEO 101 Episode 484 - October SEO Volatility, Penalty for Fortune Recommends, & Content Length Insights

In this episode of SEO 101, we explore October's search ranking volatility, potential penalties for Fortune Recommends due to site reputation abuse, and the removal of the sitelinks search box. We

4th Nov 2024

26m

SEO 101 Episode 483 - A Major Acquisition, Bing and Google Accused of Stealing Recipe Content

In this episode, we discuss SEMRush's acquisition of Third Door Media, including Search Engine Land. We explore the pending uproar around Google and Bing using recipes without permission, the removal

28th Oct 2024

31m

SEO 101 Episode 482 - Impact of Google's Breakup Talks and Interstitials on SEO

In this episode of SEO 101, we analyze the Department of Justice's discussions on breaking up Google and what it could mean for SEO. We also examine a case study that highlights the severe negative

21st Oct 2024

30m

SEO 101 Episode 481 - Google's Questionable Use of Chrome, Mobile-First Indexing Challenges, and Bing's Generative AI Search Update

In this episode of SEO 101, we explore Google’s controversial data practices and the implications of mobile-first indexing. We discuss the phasing out of the no-archive meta tag, provide insights on

14th Oct 2024

32m

SEO 101 Episode 480 - Author Recognition in SERPS and Disastrous Fake Review Handling

Explore the latest Google updates in SEO, including the recognition of content creators in search results, fixes in the Google Search Console, removal of the cache feature, warnings about fake

7th Oct 2024

24m

SEO 101 Episode 479 - Google Image Labeling and User Intent SEO Optimization

Discover the latest from Google with AI image labeling updates and insights into optimizing for user intent. Learn about the EXIF data in SEO, more Google bugs, the results of a deep dive into AI

30th Sep 2024

25m

SEO 101 Episode 478 - Google AI and Maps Insights and When to Worry About Ranking Changes

Unpack Google's SEO milestones: Wayback Machine, enhanced video regions, and commercial query optimizations. Understand Google AI Overviews' influence on top results and the significance of ethical

23rd Sep 2024

28m

SEO 101 Episode 477 - Google August Update Impacts, SEO Fundamentals and Trends

Uncover the impact of Google's August 2024 core update, forum content displays, and AVIF format support. Learn essential SEO practices and valuable insights from John Mueller's Q&A session. Gain

16th Sep 2024

30m

SEO 101 Episode 476 - Google Algorithm Shifts: August Update Traffic Analytics Explained

Join hosts Ross Dunn and Scott Van Achte as they dissect Google's August algorithm update, unraveling traffic fluctuations and analytics intricacies. Explore the reasons behind vanishing gains

9th Sep 2024

37m

SEO 101 Episode 475 - Google Update Highlights: Core Update, Bug Resolution, and AI Overviews

Listen to this SEO 101 episode with soloing host Scott Van Achte, focusing on Google's latest updates. Explore the ongoing August 2024 core update roll-out and the quick resolution of a search

2nd Sep 2024

27m

SEO 101 Episode 474 - Google Updates, SEO Trends, AI Quick Tip Insights

Join us in this insightful SEO 101 podcast episode where we cover the latest Google updates, SEO trends, and reveal handy AI quick tips. Dive deep into discussions on Google Trends enhancements,

26th Aug 2024

29m

SEO 101 REWIND: Episode 465 - Testing Generative AI for Search and Other SEO Essentials

Explore pivotal digital shifts in SEO in our latest episode. From Google Analytics updates to peeks into generative AI at Perplexity and Google, this episode covers essential topics like YouTube

19th Aug 2024

36m

SEO 101 Episode 473 - Google Updates, Search Volatility, Console Features, and Crawling Insights

In this episode of the SEO 101 Podcast, we explore significant updates from Google, including recent search ranking volatility and the launch of new

12th Aug 2024

18m

SEO 101 Epsiode 473 - Google Updates, Search Volatility, Console Features, and Crawling Insights

In this episode of the SEO 101 Podcast, we explore significant updates from Google, including recent search ranking volatility and the launch of new

12th Aug 2024

18m

SEO 101 Epsiode 472 - AI Enhancements in SEO: SearchGPT, Reddit Block, and More

Explore the latest AI advancements in SEO in this episode of SEO 101 with hosts Ross Dunn and Scott Van Achte, featuring OpenAI's Search GPT prototype and Google's deepfake content demotion updates.

5th Aug 2024

27m

SEO 101 Epsiode 471 - Google Tests, Internal Linking Strategies, and Local Spam

In this episode of SEO 101, hosts Ross Dunn and Scott Van Achte explore Google’s testing of larger site names and favicons, effective internal linking strategies, the impact of rapid site growth on

29th Jul 2024

31m

SEO 101 Episode 470 - Google’s Coming Update, Research Findings, ECommerce SEO, and Ranking Insights

In this SEO 101 podcast episode, host Ross Dunn discussed Google's potential Wiz acquisition, tracking SEO results to business outcomes, an upcoming core update, Core Web Vitals, AI features, TLD

22nd Jul 2024

22m

SEO 101 Episode 469 - Google SEO Trends: Backlinks, AI, & Business Profile Protection Explained

Explore SEO essentials in this episode of SEO 101 podcast! Discover Google's recent changes, the significance of backlinks, and the limitations of AI in technical SEO analysis. Learn to safeguard

15th Jul 2024

32m

SEO 101 Epsiode 467 - Insider's Guide to Google's SEO Updates: Strategies for Ranking Success

Join us as we unravel Google's latest SEO updates, offering valuable strategies for achieving ranking success. From tackling low-quality content to understanding site reputation abuse, we explore the

30th May 2024

35m

SEO 101 Ep 468: What You Need to Know From the Leaked Google Ranking Criteria

In this episode of The SEO 101 Podcast, hosts Ross Dunn and Scott Van Achte delve into a major leak of Google's search algorithms, revealing insights into over 14,000 potential ranking attributes,

30th May 2024

36m

SEO 101 Epsiode 467 - Insider's Guide to Google's SEO Updates: Strategies for Ranking Success

Join us as we unravel Google's latest SEO updates, offering valuable strategies for achieving ranking success. From tackling low-quality content to understanding site reputation abuse, we explore the

27th May 2024

35m

SEO 101 Epsiode 467 - Insider's Guide to Google's SEO Updates: Strategies for Ranking Success

Join us as we unravel Google's latest SEO updates, offering valuable strategies for achieving ranking success. From tackling low-quality content to understanding site reputation abuse, we explore the

16th May 2024

35m

SEO 101 Ep 466 - Chapter 9 of the SEO 101 Learning Series

The final chapter of the SEO 101 learning series begins with unveiling crucial SEO tactics emphasizing user experience, adaptive rankings, and strategic metrics. Discover optimization simplicity,

29th Apr 2024

50m

SEO 101 Episode 465 - Testing Generative AI for Search and Other SEO Essentials

Explore pivotal digital shifts in SEO in our latest episode. From Google Analytics updates to peeks into generative AI at Perplexity and Google, this episode covers essential topics like YouTube

15th Apr 2024

36m

SEO 101 Ep 464 - Chapter 8 of the SEO 101 Learning Series

Discover top-tier SEO strategies for digital excellence. Unpack paid ads, organic SEO, link building, local SEO, and social media tactics. Stay updated on industry trends, monitor competitors, and

18th Mar 2024

45m

SEO 101 Epsiode 463 - SEO Insights: Updates, Algorithms, AI, and Common Issues Explained

Dive into the latest SEO trends: Google's cache link removal, correlations between website features and algorithm updates, impact of Negative LSA, AI-generated content preferences, and tips to

11th Mar 2024

48m

SEO 101 Ep 462 - Chapter 7 of the SEO Learning Series

Explore advanced SEO strategies in this 7th chapter of the SEO 101 Learning Series, from optimizing organic SEO to mastering local SEO and content creation with AI, gain expert insights! Also learn

19th Feb 2024

45m

SEO 101 Episode 461 - Ranking Drop Bug, WordPress Speed, and SEO Questions

Explore the latest SEO developments, including a potential Google update, bug fixes, WordPress speed enhancements, and Google's AI-powered Chrome update. Plus, listener questions were answered on URL

5th Feb 2024

41m

SEO 101 Ep 460: Chapter 6 of the SEO 101 Learning Series

Explore the fundamentals of SEO in this 6th episode of the SEO 101 Learning Series. Discover essential tools like Google Analytics and SEMRush, low-cost rank tracking options, and custom dashboards

5th Feb 2024

53m

SEO 101 Episode 459 - Google's 2023 Updates, Gemini 1.0, and SEO Insights

In this episode of SEO 101, we take a quick break from the learning series and delve into Google's October and November 2023 core updates, share insights on handling ranking fluctuations, and explore

21st Dec 2023

29m

SEO 101 Episode 458 - Chapter 5 of the SEO 101 Learning Series

Discover the art of effective link-building in this 5th episode of the SEO 101 Learning Series. We cover guest posts, press releases, and safe linking tactics, shedding light on "nofollow" links.

11th Dec 2023

58m

SEO 101 Episode 457 - Chapter 4 of the SEO 101 Learning Series

In this 4th episode of the SEO 101 Learning Series, dive into the world of Local SEO and discover essential tips for local business success. Learn how to optimize your online presence, create a

20th Nov 2023

50m

SEO 101 Episode 456 - Chapter 3 of the SEO 101 Learning Series

In this SEO 101 podcast episode, we delve into the fundamentals of Search Engine Optimization. Learn about optimizing web page elements, crafting effective content, using structured markup, and

9th Oct 2023

1h 1m

SEO 101 Ep 455: Chapter 2 of the SEO 101 Learning Series

Unlock the fundamentals of SEO planning in this episode! Discover market insights, keyword strategies with SEMRush, competitor analysis, realistic goals, effective social media planning, and

2nd Oct 2023

44m

SEO 101 Episode 454: Chapter 1 of The SEO 101 Learning Series

This episode is Chapter 1 of a multiple episode series for learning SEO fundamentals. In this chapter Ross and Scott discuss the Beginning of SEO with a focus on the absolute basics of search engines

18th Sep 2023

43m

SEO 101 Episode 453: SEO Updates, Google Changes, WordPress 6.3, and Review Strategies

In this episode of the SEO 101 Podcast, we discuss an anticipated Google algorithm update, Danny Sullivan's views on AI-generated content, and the diminishing link reports in Google Search

4th Aug 2023

29m

SEO 101 Epsiode 452 - Google Updates & AI Reviews: SEO Essentials

Join us in this SEO 101 Podcast episode as we explored the latest Google updates, AI-generated reviews, critical vulnerabilities, and essential SEO tips. Stay informed on search engine developments

1st Aug 2023

37m

SEO 101 Ep 451 - Bing Compares Sizes, Local Landing Page Tips, and Schema with AI

Bing went there and compared AI sizes with Google. After some snickering, Ross and Scott discuss the new changes to dot AI as a top level domain vs a country code domain, Google’s mobile-first

5th Jun 2023

32m

SEO 101 Ep 450 - Google Bugs, Why Blogs Rock, and More Algorithmic News

Google has had a few bugs as of late that are discussed here, along with some valuable anecdotes about existing client SEO issues that you should avoid, the vast importance of blogs and why, and much

29th May 2023

34m

SEO 101 Ep 449 - AI quits Google, Google UA Historical Data, Google Search Ranking, April 2023 Updates, and More.

Ross and Scott discuss AI pioneers quitting Google to warn about the technology’s danger; the use of historical data to evaluate search quality, and more Google updates.Advertising Inquiries:

8th May 2023

26m

SEO 101 Ep 448 - Project Magi, the Product Review Update, and More Bing

April’s latest and significant Google product review update is discussed along with the announcement that Google is building a new search engine codenamed Project Magi. The hosts discuss the recent

24th Apr 2023

36m

SEO 101 Ep 447 - Ranking Updates, Snippet Mistakes, Google Bard, and More.

Another broad core update is unleashed, improvements to the Search Status Dashboard, a tip for video SEO that you don’t want to miss, and more insights into the good and bad of AI for

27th Mar 2023

28m

SEO 101 Ep 446 - ChatGPT for Keyword Research, Google Product Reviews Update & More

More information continues to be revealed about Google’s Product Review Update. Ross and Scott review more about ChatGPT and SEO, plus a local SEO tip, and more thoughts from Google’s John

13th Mar 2023

22m

SEO 101 Ep 445: Bing and Bard AI Discussed - Plus Google will Help with Analytics 4 but Don’t Rely on That

Google says they will automatically set up Google Analytics 4 for anyone who hasn’t done so… but it comes with serious caveats you need to be aware of. Also, AI chat is all over the news right now

13th Feb 2023

32m

SEO 101 Ep 444 Google’s Many Latest Updates and the Impact on AI Content

Scott and Ross discuss the long-running round of Google algorithmic updates and their respective (but significant) impact on search results. They discuss the impact of the helpful content update on

23rd Jan 2023

37m

SEO 101 Ep 443 New Google Search Status Dashboard, December Google Helpful Content Update, Link Spam Update, and More.

The hosts started the show by reminiscing on the beginning of Search Engine Land which is now celebrating its 16th birthday. Next up, was the New Google Search Status Dashboard which reports

21st Dec 2022

34m

SEO 101 Ep 442 Impact of Backlinks on Ranking, Duplicated Website Content, AI-altered plagiarized content, and More.

The hosts started the show by discussing the lawsuit Google filed against a company promising Page 1 rankings. Other topics discussed include duplicate website content, the impact of backlinks on

12th Dec 2022

30m

SEO 101 Ep 441 Disappearing Google Reviews, Updates on Google Business Profile Features, and More.

Ross & Scott started the show with news on WooCommerce WordPress plugin vulnerabilities. They then talked about reviewing structured data, updates on Google Business Profile photos, the impact of

28th Nov 2022

36m

SEO 101 Ep 440: WordPress Vulnerabilities, October Spam Update, Google Search Result Display Update, and More.

Ross & Scott started the show with news on WordPress vulnerabilities. They then talked about Google’s October 2022 spam update, Google SERP display update, testing of expanded pricing details in

24th Oct 2022

24m

SEO 101 Ep 439: Drupal Vulnerabilities, Multiple Google Updates, Google Business Profile Suspensions, and More

Ross & Scott started the show with news on Drupal vulnerabilities. They then did a rundown of the many Google updates in the last few months. Other topics discussed: Google testing the “More Like

17th Oct 2022

34m

SEO 101 Ep 438: WordPress 6.02 Security Issues, Google’s Advice on Meta Descriptions, and More.

The show started with a status check on Google’s Helpful Content Update. Ross & Scott then moved on to WordPress 6.02 security issues and Google’s advice on meta descriptions. They also gave valuable

17th Sep 2022

37m

SEO 101 Ep 437: Google’s Helpful Content Update, Changes to International Targeting Report, Indexing Updates, and More.

The show started with a big update on Google Helpful Content, which could change SEO as much as Panda did. The hosts then discussed the August product review update, changes in People Also Asked

29th Aug 2022

32m

SEO 101 Ep 436: July 2022 Product Review Update, Google’s Indexing Issue, GBP Automated Messaging, and More.

The hosts started the show with Google’s release of a super basic video on SEO. They also talked about the July 2022 product review algorithm update, the Google indexing issue last July 15, new

3rd Aug 2022

30m

SEO 101 Ep 435: GMB App Update, New Video Index Report, New Rich Result Guidelines, and More.

The show was packed with updates from Google. Ross & Scott discussed Google Search ranking updates, the rollout of the new Search Console Video index report, new rich result guidelines, the Google My

18th Jul 2022

37m

SEO 101 Ep 434: The Open Secret of Google Search, Twitter Updates, Featured Snippet Tests, and More.

The show started with a Twitter update that could benefit e-commerce merchants. The hosts then moved on to the open secret of Google Search, testing the new featured snippet layout, ‘brand story

27th Jun 2022

45m

SEO 101 Ep 433: New Search Engine From Ahrefs, Google’s Learning Video Markup, SEO Certification, and More.

The show was packed with a lot of updates, including the following: Yoast’s IndexNow protocol, Google adding learning video rich results, Google’s update on its title algorithm for multi-language or

13th Jun 2022

33m

SEO 101 Ep 432: Google’s May 2022 Broad Core Update, WordPress 6.0 ‘Arturo’ Activation, Google Ads CPC Bug, and More.

Ross & Scott started the show by paying homage to SEO legend Bill Slawski, who recently passed away. They then discussed the activation of WordPress 6.0 ‘Arturo’, Google’s May 2022 Broad Core Update,

1st Jun 2022

30m

SEO 101 Ep 431: How to Use Images to Improve Rankings With Mike Blumenthal

Show guest, Mike Blumenthal, shares his latest research findings on the increased power of images in local search. In this episode, you will find out what images Google wants to see, how to leverage

11th May 2022

38m

SEO 101 Ep 430: Goals Migration Tool for Google Analytics 4, Google Testing Updates in Search Results, and More

The show was filled with a lot of new updates. Ross & Scott talked about the new goals migration tool for GA 4, the possible reasons why rankings drop after optimizing existing content, multiple

25th Apr 2022

38m

SEO 101 Ep 429: Critical Chrome and Edge Update, Volatility in Google Search Ranking, and More.

The show was packed with recent important updates starting with the critical update to Chrome and Edge. Ross & Scott also discussed the Google Search ranking volatility, Google’s URL Parameters tool,

18th Apr 2022

31m

SEO 101 Ep 428: Game-Changing update on Google Analytics, Missing Google Reviews, and more.

The show was packed with controversial updates, which Ross & Scott broke down and discussed. Some of the topics were: the end date for Google’s Universal Analytics, missing business reviews on

28th Mar 2022

38m

SEO 101 Ep 427: Google’s Local Business Verification Update, Internal Linking for SEO, ‘People Also Ask’ Data, and More

Ross & Scott started the episode with a recap of current events, and then they moved on to Google’s various updates. They discussed the updates in Google search ranking, page experience, the

21st Mar 2022

38m

SEO 101 Ep 426: Google's Martin Splitt Interviewed

Ross and Scott interview Martin Splitt from Google’s Developer Relations Team. Martin answers SEO questions on JavaScript, the possible future of core web vitals, the likelihood of Web 3.0, and how

1st Mar 2022

1h 16m

SEO 101 Ep 425: Google Search Console Updates, Google Reviews, Bing’s PubHub, Tips for Business Owners, and More.

Ross and Scott talked about recent updates in Google Search Console, Google Maps & Product reviews, Bing’s PubHub, and crawling issues in Shopify. They also gave a lot of valuable tips, including the

14th Feb 2022

38m

SEO 101 Ep 424: Google Tags, Markups, URL changes, Subfolder URL Structure, and More

The hosts discussed various Google updates – from Google Home, a new robots tag, schema markups, URL changes, to subfolder URL structure. Ross & Scott finished the show by answering some questions

31st Jan 2022

32m